There are two words that brands should pay attention to this year: ecommerce personalization! And that usually starts with a quiz… Brandon Amoroso, Founder and CEO of electrIQ marketing The Solution: Personalize their Website, Email and SMS With a Quiz “Before Octane AI, florence by mills used a custom solution that didn’t allow them to track pivotal analytics such as conversion rate, drop-off rate per question, what product recommendations generated the highest AOV, and other key performance indicators - which makes it virtually impossible to continually improve experiences.' They presented this challenge to top Gen Z agency electrIQ marketing, who decided to introduce a clear product recommendation path via a quiz to guide both the end consumer and the gift-purchaser throughout their shopping journey. Oftentimes, it was a parent or family member buying products for a younger relative instead of someone purchasing for themselves. In October 2021, florence by mills saw a disconnect between the person transacting on their website and the end-user of the product. The Challenge: Engage and Convert Gen Z Consumers - And Their Parents! If you are in fact thinking Stranger Things, Enola Holmes, and Godzilla, you are dead on! On top of being a successful actress, Millie also founded a power-house beauty brand that is all about enabling people to love, express, and embrace themselves.

Founder Millie Bobby Brown (a.k.a mills) is the face of the brand, whose focus is on introducing a variety of accessible, everyday products ranging from skincare, makeup, to hair products. Florence by mills is a skincare and beauty brand centered around the idea of clean alternatives that allows one to define beauty on their own terms.